Advertisement Of Alcohol Products In Public Place †Free Samples

Question: Discuss about the Should Alcohol Companies Advertise Their Products In Public Place? Answer: Background The advertizing and media industry often operates within a strict regulation and is controlled by the Corporation and Government (Jernigan and Rushman 2014). The advertisers have to be careful about its ethical consideration all the times. It is highly unethical to advertize harmful products such as alcohol by using psychological tacts to increase the demand of the products. The companies should not advertize harmful products like alcohol in public places. Advertisement and promotion of such harmful products and beverages creates a negative impact on the lifestyles of young people (Ross, Sparks and Jernigan 2016). The major problem that arises is the increase in the number of consumers and most of them are youth. High exposure of alcohol advertisement in the public often contributes to the drinking among youth. The primary problem of increase in alcohol causes a drastic increase among the youth, adolescents and young adults and creates a negative impact on their health. Most of the drinkers in the current scenario are younger than 21 years of age and consumes around 20% of the entire drink (Kubacki et al. 2015). This has increased the number of fatal car accidents that is mainly caused due to drinking. Due to advertisement and promotion the situation is worsening as the youth nowadays drink more on an average then they used to do it in the past. It is highly significant for the companies to advertize such products that are ethical in issue as it would positively influence the environment. Facts relevant to the analysis of the ethical issue: Exposure to advertisements related to alcohol has distal and immediate effects on the consumption of alcohol (Moreno and Whitehill 2014). Alcohol advertisement creates a positive influence on increasing the rate of consumption of alcohol. Younger age group showed increase in the drinking pattern over time (Pacula et al. 2014). As per World Health Organization (WHO), major health related problem is caused due to the consumption of alcohol globally (Jernigan and Rushman 2014). Alcohol advertisements provoke thoughts to the mind of the viewers and contribute their decisions to start drinking. Advertisement of alcohol affects the mentality of young people and thus creating a negative impact on the life of the young people (Martino et al. 2016). Alcohol companies spend more than $2 billion dollars to promote alcohol and advertizing it all over the United States (Park and Morton 2015). High school students tend to spend 18,000 hours in front of social media and television. They watch more than 2000 alcohol advertisement during this period each year (Kubacki et al. 2015). Assumptions: Alcohol advertisement that generates displeasure among the people reduces the consumption of alcohol. Banning or restricting the marketing of alcohol is assumed to be a cost effective strategy to decrease the consumption of alcohol intake by majority of population. Utilitarian Analysis: Utilitarianism is referred to an ethical approach or theory that analyzes if the action made is right or wrong and the true motive behind this action. The action is therefore considered to be correct if happiness is created by doing so in the environment. The ethical theory focuses on the way of forecasting the rise in the net utility and the fall in the net utility results from the assumptions and facts of the ethical act (Ross, Sparks and Jernigan 2016). The main purpose of this theory is to create the most appropriate or effective possible consequences. With the help of this ethical approach, it is important to analyze its consequences for all the people and both the positive and negative effect of the ethical issues. Consequences of banning advertizing alcohol in public places can be positive and negative as follows: Positive consequences: Alcohol advertisement could lead to improve the public health care by restricting the promotion of such harmful advertisement in public places (Park and Morton 2015). The per capita income spent on the consumption of alcohol is reduced to a great extent. It would lead in the reduction of domestic violence, assaults and anti social behavior (Kubacki et al. 2015). Alcohol advertisement should be banned as alcohol is showcased as the enhancement to the youth and increasing their life risks (Pacula et al. 2014). Negative consequences: Restricting advertisement would lead to penalize the indigenous industry and would further have negligible impact on the international media. Bans are crude instruments that glamorize the issues that are banned, thus enhancing the issue more deliberately people (Martino et al. 2016). Though the alcohol industry aims to increase the market shares and does not encourage any person to drink (Jernigan and Rushman 2014). Alcohol advertisement is controlled by series of legal codes and regulations. The advertisements are continually monitored and evolved in the recent years. Ethical Conclusion: By applying the act of Utilitarian it is relevant to analyze the particular question that should alcohol companies advertize their products in public places. The ethical solution would be that it should be highly beneficial for the society and well-being of the people. Banning or restricting alcohol advertisement could help in removing the potential influence on alcohol related cognition and emotions among the heavy drinker young adults. Moreover, creating an advertisement that creates a negative emotion among the people can also be proved to be an effective strategy so that the alcohol consumption can be reduced. Therefore, the exposure of the youth to such kind of advertisements encourages them to drink. They think that its fun to drink and fool around while having alcohol. With the continuous exposure of such kind of advertisement in the public tempts them to drink more such kind of harmful beverages. Drinkers like alcohol advertisement more as it allows them to remember better and therefore positively responds to the advertisement. References: Jernigan, D.H. and Rushman, A.E., 2014. Measuring youth exposure to alcohol marketing on social networking sites: challenges and prospects.Journal of Public Health Policy,35(1), pp.91-104. Kubacki, K., Rundle-Thiele, S., Pang, B. and Buyucek, N., 2015. Minimizing alcohol harm: A systematic social marketing review (20002014).Journal of Business Research,68(10), pp.2214-2222. Martino, S.C., Kovalchik, S.A., Collins, R.L., Becker, K.M., Shadel, W.G. and D'Amico, E.J., 2016. Ecological momentary assessment of the association between exposure to alcohol advertising and early adolescents' beliefs about alcohol.Journal of Adolescent Health,58(1), pp.85-91. Moreno, M.A. and Whitehill, J.M., 2014. Influence of social media on alcohol use in adolescents and young adults.Alcohol research: current reviews,36(1), p.91. Pacula, R.L., Kilmer, B., Wagenaar, A.C., Chaloupka, F.J. and Caulkins, J.P., 2014. Developing public health regulations for marijuana: lessons from alcohol and tobacco.American Journal of Public Health,104(6), pp.1021-1028. Park, S.Y. and Morton, C.R., 2015. The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising: a construal-level theory perspective.Journal of Advertising,44(4), pp.338-348. Parry, C., Volmink, J., Pienaar, D., Jere, M. and Siegfried, N., 2015. Implications of Cochrane Review on restricting or banning alcohol advertising in South Africa: correspondence.South African Medical Journal,105(2), pp.80-81. Ross, C.S., Sparks, A. and Jernigan, D.H., 2016. Assessing the impact of stricter alcohol advertising standards: the case of Beam Global Spirits.Journal of public affairs,16(3), pp.245-254.

Intro and Body paragraph for The Story of an Hour Essay Example For Students

Intro and Body paragraph for The Story of an Hour Essay Question: What does Kate Chopins short story The Story of an Hour communicate about how feelings of freedom can influence ones perspective? Often the feeling of freedom can influence ones perspective on many situations; this influence can often cause feelings or emotions considered wrong by the social norm. In the short story The Story of an Hour by Kate Chopin the main character, Louise Mallard proves this. At first she is devastated by the news of her husbands death. Later on she starts to struggle with her inner emotions, and attempts to sort them out in solitude. Finally she realizes her true perspective on the matter of her husbands death. Therefore we can conclude that the feeling of a newfound freedom influenced Mrs. Mallards perspective. Finally she realizes her true perspective on the matter of her husbands death. We see this is a gradual realization as in the beginning Mrs. Mallard weeps with a sudden wild abandonment, but once in her room she sobs ike a child continues to sob in sleep after crying to sleep. After the realization she would cry at the funeral there is no further thought of tears, telling us Just how happy she is and believes she will be without her husband. With this newfound sense of delight, She prays, life be long when only a day before she shuddered at the thought. Not only is she happy, but also she is exited and looking forward to her days of independence. There would no longer be a powerful will bending hers, Mrs. Mallard believes as she walks Like a goddess of victory, only to fall in defeat at the sight of her husband, alive and well. These extreme circumstances have let Mrs. Mallard have a taste of a feeling otherwise forbidden. This thought like a poison consumed her eventually killing her when Mr. Mallard comes home. Over the course of the hour, the feeing of freedom changed Mrs. Mallards outlook on the situation, it caused her to feel the exact opposite of what was expected, showing that even Just the thought of freedom is enough to spark a wildfire.

Definition Essay Tips For Students

Definition Essay Tips For StudentsA Definition essay is one of the most important pieces of writing you will do for school. It is one of the most difficult essays to write and requires many key elements that a student should already have. However, these ideas will need to be translated into a text format for your readers to understand.The first step to a good definition essay is to create a topic for your essay. Ask yourself if you want your reader to know what you know. Do you want them to know who you are? Create a strong topic and structure your essay around it.Next, look at the words you use. Do you simply state the meaning of words or do you take the time to make your words resonate? A well-written essay will begin with an interesting premise, then a beautiful introduction, then the use of words to reflect the theme of the essay, and finally the conclusions in their proper order.Find a good source for your original words. An essay is a reflection of you, so be sure your thoughts reflect your true self. The Internet is full of free resources for high school students to use. Look for these sites and learn how to re-create your text.The next step is to come up with a thesis statement. This is the text you are going to direct your readers to in your essay. Make sure your thesis statement expresses who you are as a person. You don't want your essay to be something that you wrote as a student, so you don't use much of your real personality in it.Once you have your thesis statement, you need to use it to provide your key points. Find a popular keyword in your area of interest and use it throughout your definition essay. Keep in mind that when your audience is searching online, the search engines are going to take you into their search results.As you come up with your key points, use sentence structure to provide an illustration of your point. Use sentences that make logical sense and use synonyms that describe your topic. Make sure the next sentences in your essa y, follow the same pattern as your previous ones.You can write a great and informative definition essay if you remember these tips. A clear and exciting topic and the proper use of words will draw the attention of your audience. By following these steps, you can get the job done in a matter of minutes.

Frankenstein Essays (626 words) - Frankenstein,

Frankenstein Frankenstein, by Mary Shelley is a complex novel that was written during the age of Romanticism. It contains many typical themes of a common Romantic novel such as dark laboratories, the moon, and a monster; however, Frankenstein is anything but a common novel. Many lessons are embedded into this novel, including how society acts towards the different. The monster fell victim to the system commonly used to characterize a person by only his or her outer appearance. Whether people like it or not, society always summarizes a person's characteristics by his or her physical appearance. Society has set an unbreakable code individuals must follow to be accepted. Those who don't follow the "standard" are hated by the crowd and banned for the reason of being different. When the monster ventured into a town"...[monster] had hardly placed [his] foot within the door ...children shrieked, and ...women fainted" (101). From that moment on he realized that people did not like his appearance and hated him because of it. If villagers didn't run away at the sight of him, then they might have even enjoyed his personality. The monster tried to accomplish this when he encountered the De Lacey family. The monster hoped to gain friendship from the old man and eventually his children. He knew that it could have been possible because the old man was blind, he could not see the monster's repulsive characteristics. But fate was against him and the "wretched" had barely conversed with the old man before his children returned from their journey and saw a monstrous creature at the foot of their father attempting to do harm to the helpless elder. "Felix darted forward, and with supernatural force tore [the creature] from his father..." (129). Felix's action caused great inner pain to the monster. He knew that his dream of living with them "happily ever after" would not happen. After that bitter moment the monster believed that "...the human senses are insurmountable barriers to our union [with the monster]" (138) and with the De Lacey encounter still fresh in his mind along with his first encounter of humans, he declared war on the human race. The wicked being's source of hatred toward humans originates from his first experiences with humans. In a way the monster started out with a child-like innocence that was eventually shattered by being constantly rejected by society time after time. His first encounter with humans was when he opened his yellow eyes for the first time and witnessed Victor Frankenstein, his creator, "...rush out of the [laboratory]..." (56). Would this have had happened if society did not consider physical appearance to be important? No. If physical appearance were not important then the creature would have had a chance of being accepted into the community with love and care. But society does believe that physical appearance is important and it does influence the way people act towards each other. Frankenstein should have made him less offending if even he, the creator, could not stand his disgusting appearance. There was a moment however when Frankenstein "...was moved..." (139) by the creature. He "...felt what the duties of a creator..." (97) were and decided that he had to make another creature, a companion for the original. But haunting images of his creation (from the monster's first moment of life) gave him an instinctive feeling that the monster would do menacing acts with his companion, wreaking twice the havoc! Reoccurring images of painful events originating from a first encounter could fill a person with hate and destruction. We as a society are the ones responsible for the transformation of the once child-like creature into the monster we all know. The public needs to know that our society has flaws and they must be removed before our primal instincts continue to isolate and hurt the people who are different. With such a large amount of technology among us, some people may wonder why such an advanced civilization still clings on to such primitive ways of categorizing people.

Overview of Folk Etymology

Overview of Folk Etymology Folk etymology involves a change in the form or pronunciation of a word or phrase resulting from a mistaken assumption about its composition or meaning. Also called popular etymology. G. Runblad and D.B. Kronenfeld identify two main groups of folk etymology, which they call Class I and Class II. Class I contains folk-etymologies where some change has occurred, either in meaning or form, or both. Folk etymologies of the Class II type, on the other hand, do not usually change the meaning or form of the word, but function mainly as some popular, though false, etymological explanation of the word (Lexicology, Semantics, and Lexicography, 2000). Class I is by far the more common type of folk etymology. Connie Eble points out that folk etymology applies mostly to foreign words, learned or old-fashioned words, scientific names, and place-names (Slang and Sociability, 1996). Examples and Observations The process of altering otherwise incomprehensible words, in order to give them a semblance of meaning, is called folk, or popular, etymology. A product of ignorance, it nevertheless should not be underestimated as a factor of language history, for many familiar words owe their form to it. In kitty-corner, kitty is a jocular substitution for cater-. Cater-corner is an opaque compound, while kitty-corner (diagonally from) suggests the movement of a prowling cat. . . .Stepmother, stepdaughter, and so forth suggest the derivation from step. Yet a stepchild is not one step removed from its natural parent; -step goes back to a word meaning bereaved. Many people share Samuel Johnsons opinion that bonfire is a good fire, from French bon, but it means bonefire. Old bones were used as fuel down to the 1800s. The vowel o was shortened before -nf (a regular change before two consonants), and a native English word began to look half-French.(Anatoly Liberman, Word Origins: Etymology for Everyone. Oxford University Press, 2009) Woodchuck and Cockroach Examples: Algonquian otchek a groundhog became by folk etymology woodchuck; Spanish cucaracha became by folk etymology cockroach.(Sol Steinmetz, Semantic Antics: How and Why Words Change Meanings. Random House, 2008)   Female Historically, female, from Middle English femelle (from Old French femelle, a diminutive form of Latin femina woman/female), is unrelated to male (Old French male/masle; Latin masculus (little man/male); but Middle English femelle was clearly remodeled into female based on the association with male (approximately the 14th century) (OED). The remodeling of female brought female and male into their current and apparently sense-related and asymmetric relationship (one that many of us, now, are going to some lengths to unmake.(Gabriella Runblad and David B. Kronenfeld, Folk-Etymology: Haphazard Perversion or Shrewd Analogy.  Lexicology, Semantics, and Lexicography, ed. by  Julie Coleman and Christian Kay. John Benjamins, 2000) Bridegroom When people hear a foreign or unfamiliar word for the first time, they try to make sense of it by relating it to words they know well. They guess what it must meanand often guess wrong. However, if enough people make the same wrong guess, the error can become part of the language. Such erroneous forms are called folk or popular etymologies.Bridegroom provides a good example. What has a groom got to do with getting married? Is he going to groom the bride, in some way? Or perhaps he is responsible for horses to carry him and his bride off into the sunset? The true explanation is more prosaic. The Middle English form was bridgome, which goes back to Old English brydguma, from bride guma man. However, gome died out during the Middle English period. By the 16th century its meaning was no longer apparent, and it came to be popularly replaced by a similar-sounding word, grome, serving lad. This later developed the sense of servant having the care of horses, which is the dominant sense toda y. But bridegroom never meant anything more than brides man.(David Crystal, The Cambridge Encyclopedia of the English Language. Cambridge University Press, 2003) EtymologyFrom the German,  Volksetymologie

Principles of Finance Essay Example | Topics and Well Written Essays - 5000 words

Principles of Finance - Essay Example The effective annual rate computations below show that issue 7.375s19 has generated an effective annual rate of twenty one and 852/100 percent. The issue that generated the lowest effective annual rate is issue 7.375s20 which generated a very low seven and 37.5/100 effective annual rate. Thee lowest annual percentage yield, this is similar to Effective Annual Rate, comes from issue 7.375s20 with the annual percentage yield of only seven and 37.5/100. he yield to call resulted to the following computations. There are many mathematical business tools that finance uses to help us in our decision making processes. Some of the tools used are the Annual Percentage, the Period Rate and the Effective Annual Rate. The many computations below will show how they are made useful. The annual percentage rate is computed by multiplying the periodic rate by the number of periods. For example 10% quarterly is really equal to 40%. The annual rate is stated as the yearly cost of a mortgage that includes interest, Mortgage insurance, and the origination fees which is shown in percentages. Based on the above computation, issue 7.375s20 has annual percentage rate of 7.375 percent. The issue 7.375s19 was computed to generate annual percentage rate of 14.75 percent. The next issue, 8.250s28, when computed had generated the annual percentage rate of 8.25 percent. The next issue, 6.730s17 when also computed generated annual percentage Periodic rate rate of 13.46 percent. The last issue, 6.850s32 generated an annual percentage rate of 13.70 percent. PERIODIC RATE: 7.375s20 7.375 % x 1 = 7.375 % 7.375s19 7.375 % x 2 = 14.75 % 8.250s28 8.25 % x 1 = 8.25 % 6.730s17 6.73 % x 2 = 13.46 % 6.850s32 6.85 % x 2 = 13.70 % Periodic rate is the effective interest rate. To explain further, when the periodic rate on a credit card is 2.5% per month on the outstanding balance, the annual periodic rate is 2.5% x twelve months which is equal to thirty percent. When computing

Modern finance assignment Example | Topics and Well Written Essays - 1250 words

Modern finance - Assignment Example The formula is structured this way in order to make its analysis easier and more standardized. c. The investor in this case, by applying the model, understands the non feasibility of exercising the call option, since the price of the asset is lower than the strike price of 110. Question 2 a. Re = Ra + D/E(Ra-Rd) Firm A: 14% + 0.4(14%-9%) = 0.16 or 16% Firm B: 14% + 0.5(14%-9%) = 0.165 or 16.5% The return to equity represents the return required by shareholders. In this scenario, with all other factors constant, as the Debt to Equity ratios only differ, the results show that for Firm B, the shareholders require a 0.5% higher return than Firm A shareholders, due to the higher leverage. b. given the data, we also know that Risk = variance = w^2(a)*sigma(a)^2 + w(b)^2*sigma(b)^2 + 2w(a)w(b)*p*sigma(a)*sigma(b) i. 0.52*0.052 + 0.52*0.062 + (2*0.5*0.5*1*0.05*0.06) = 0.00303 Std dev = 5.5% ii. 0.52*0.052 + 0.52*0.062 + (2*0.5*0.5*-1*0.05*0.06) = 0.00003 Std dev = 0.5% iii. 0.52*0.052 + 0.52 *0.062 + (2*0.5*0.5*0.5*0.05*0.06) = 0.00228 Std dev = 4.77% c. ... Risk averse investors will usually never invest in risky assets and will play it safe. This means they will remain on or close to the Y axis of the graph below, taking on minimal or no risk and earning a low return. Investors with higher risk preferences will balance their portfolios with risky and risk free assets to achieve an optimal balanced portfolio which offers a return in line with risks. Their goal will be to reach the efficient frontier as shown below in the graph. Adding a risk free asset to a risk averse investors portfolio will not affect his return much. However, doing the same with a risk taking investor may reduce the return earned by the portfolio. As money used in the risk free asset could otherwise be utilized in higher risky assets to obtain a higher return. References Botkin, S. C. (2007). Lower your taxes-big time! : wealth-building, tax reduction secrets from an IRS insider. New York, McGraw-Hill. Chriss, N. (1997). Black-Scholes and beyond option pricing model s. New York, McGraw-Hill. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=51958. JA?GER, C., & BO?Ckhaus, C. F. (2011). The Black & Scholes formula and resulting advancements derivation and interpretation with special focus on the validity of the underlying assumptions. Aachen, Shaker. Siegel, J. G., Shim, J. K., Hartman, S., & Siegel, J. G. (1998). Schaum's quick guide to business formulas 201 decision-making tools for business, finance, and accounting students. New York, N.Y., McGraw-Hill.